Kick It California, formerly California Smokers’ Helpline, is a free tobacco cessation program operated by UC San Diego. Learn more about who we are and how we help.
Our program protocol focuses on motivation, ambivalence, planning and skill-building. It’s been rigorously tested in several large, randomized trials, and has been shown to double a tobacco user’s chance of quitting.
We offer coaching in English, Spanish, Mandarin, Cantonese, Korean, and Vietnamese. All of our coaches undergo rigorous training and apprenticeships, participate in weekly monitoring and case reviews, and attend continuing education courses on cultural awareness.
We partner with numerous healthcare systems, clinics, and call centers and offer a secure, electronic system for patient referrals. We also provide technical assistance and training for healthcare professionals interested in our empirically-based cessation approaches.
We open as the first publicly funded statewide quitline, offering services in English & Spanish, to help people quit smoking.