About Us

Kick It California, formerly California Smokers’ Helpline, is a free tobacco cessation program operated by UC San Diego. Learn more about who we are and how we help.

Kick It California Is

Clinically Proven

Our program protocol focuses on motivation, ambivalence, planning and skill-building. It’s been rigorously tested in several large, randomized trials, and has been shown to double a tobacco user’s chance of quitting.

Culturally Sensitive

We offer coaching in English, Spanish, Mandarin, Cantonese, Korean, and Vietnamese. All of our coaches undergo rigorous training and apprenticeships, participate in weekly monitoring and case reviews, and attend continuing education courses on cultural awareness.

Broadly Trusted

We partner with numerous healthcare systems, clinics, and call centers and offer a secure, electronic system for patient referrals. We also provide technical assistance and training for healthcare professionals interested in our empirically-based cessation approaches.

30 Years of Innovation: The History of Kick It California

Kick It California Begins as the California Smokers’ Helpline

We open as the first publicly funded statewide quitline, offering services in English & Spanish, to help people quit smoking.

Our Funders

CA Dept of Public Health

California’s Tobacco Control Program is the longest-running comprehensive tobacco control program in the nation.

First 5 California

First 5 California works to improve the lives of children and families. Focus: Nutrition, Literacy & Language, Tobacco Cessation.

Kick It California Program Reports

Every six months, we publish aggregate data of clients who enroll in our program for every county in California.

Access Reports

Asian Smokers’ Quitline

The Asian Smokers’ Quitline (ASQ) offers free telephone counseling, self-help materials, free nicotine patches and online help in four Asian languages (Cantonese, Mandarin, Korean and Vietnamese) to help you quit smoking. ASQ is operated by the Moores Cancer Center at the University of California San Diego and is funded by a grant from the Centers for Disease Control and Prevention.

Chinese: 1-800-838-8917

Korean: 1-800-556-5564

Vietnamese: 1-800-778-8440

Visit ASQ
Major funding provided by the California Department of Public Health & First 5 California.Copyright © 2023. The Regents of the University of California. All Rights Reserved.
facebook iconyoutube icontwitter icon
Kick It Quit Smoking | Vapingapple store icongoogle store iconalexa icon
Major funding provided by the California Department of Public Health & First 5 California.
Copyright © 2023. The Regents of the University of California. All Rights Reserved.