Clinically Proven

Our program protocol focuses on motivation, ambivalence, planning and skill-building. It’s been rigorously tested in several large, randomized trials, and has been shown to double a tobacco user’s chance of quitting.

Culturally Sensitive

We offer coaching in English, Spanish, Mandarin, Cantonese, Korean, and Vietnamese. All of our coaches undergo rigorous training and apprenticeships, participate in weekly monitoring and case reviews, and attend continuing education courses on cultural awareness.

Broadly Trusted

We partner with numerous healthcare systems, clinics, and call centers and offer a secure, electronic system for patient referrals. We also provide technical assistance and training for healthcare professionals interested in our empirically-based cessation approaches.

Every six months, we publish aggregate data of clients who enroll in our program for every county in California.